Your members' calls, answered properly.

Loyalty Assist provides managed member services for loyalty programmes. AI answers balance, tier, redemption and account enquiries live against your loyalty platform, at any hour. Our own trained agents take the disputes, the fraud and the vulnerable members. One platform, one contract.

Our full website is in development. Enquiries are welcome in the meantime.

  • Powered by CX Assist
  • PCI DSS Level 1
  • SOC 2 Type II
  • ISO 27001:2022
  • UK-hosted AI and infrastructure
  • UK GDPR and PECR
  • POPIA

What we run for you

Three services, delivered on one platform and under one contract.

Member Line

Inbound member services. Balances, tier status, redemption eligibility, programme rules, card replacement and account updates, answered by AI in real time from your loyalty platform. Escalations go to our agents with the full context already open.

Points Expiry Recovery

Outbound before points expire. Members are called, told their exact balance and offered redemption on the call, with consent handling and TPS screening built in.

Claims and Resolution

Missing points claims taken in full on the first call, validated against your transaction feed and resolved inside policy. Anything that fails validation reaches an agent as a built case rather than a fresh interview.

How the work is divided between AI and people

AI takes the work that is repetitive, answerable from your loyalty platform and low-risk. Trained agents take the work that carries judgement, money, distress or a language the AI is not certified for. The boundary is agreed before launch, written into the contract and audited against every call.

Handled by AI

  • Points balance, tier status and expiry dates
  • Redemption eligibility and how to redeem
  • Programme rules, earn rates and partner terms
  • Card replacement, reissue and account updates
  • Statement and transaction queries
  • Card payments taken in the call

Handled by our agents

  • Disputed points and claims that fail validation
  • Suspected fraud or account takeover
  • Complaints and goodwill decisions
  • High-value redemptions above your threshold
  • Members showing signs of vulnerability
  • Languages the AI is not certified for

The handover is warm. The agent receives a written summary, the full transcript and the open member record before they speak, so the member does not repeat themselves. Every contact, whether handled by AI or by an agent, is recorded, transcribed and quality-scored.

Compliance

Loyalty points are money, and a member services line is where they are most exposed. Every statement below is one we can evidence. Powered by CX Assist, Loyalty Assist carries the platform's full compliance stack.

Card payments to PCI DSS Level 1
Paid tier upgrades, points purchase and card fees are taken inside the member's call. Card details are never stored and never passed to the AI.
Hosted in the United Kingdom
The AI and all platform infrastructure are hosted in the United Kingdom. Member data processed during a call stays in the United Kingdom.
Information security
SOC 2 Type II and ISO 27001:2022. Attestations and certificates are available to your security and procurement teams under NDA.
Our own carrier position
Calls are carried on our own telephony infrastructure, giving us direct responsibility for caller identity integrity and UK originating-call compliance.
Outbound within consent
Outbound contact runs only within the consent base your programme holds, screened against TPS and CTPS before dialling. Opt-outs are written back to your platform during the call.
UK GDPR and POPIA
We act as processor under your instructions, with a data processing agreement in place before any member data is accessed.

Find out what your member contact actually costs.

A short review of your current member contact volume, mix and cost, with a written estimate of what changes under Loyalty Assist. We do not quote before we measure.